Facebook and Instagram ads for a auto body shop
Nobody opens Instagram planning a collision repair, so Meta is not where claim work comes from. It buys the cash work: paintless dent repair, bumper scuffs, lease-return repair, curb rash, paint correction, and the rush after a hail storm goes through. It also keeps your name in front of the local dealers, recon lots and fleet managers who send steady volume.
Leads run $9 to $30, which reads cheap next to a collision click until you notice how many are price shoppers. Judge Meta on booked cash tickets and nothing else. The creative that works is your own work, filmed on a phone. A dent going out on camera. A bumper before and after. A booth pulling a color match. Fifteen to thirty seconds, captions burned in, a price range on screen.
The common error is boosting a finished-car photo with no offer, no price and no phone number, then deciding Facebook does not work for body shops. After two weeks, working means cash tickets in the log that trace back to the ad, not a pile of comments.