Where your competition is in West Virginia
The largest concentrations of auto body and collision shops in our West Virginia data are in Huntington, Morgantown, Beckley, Parkersburg, Charleston, Martinsburg, Clarksburg and Fairmont. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Huntington.
The map pack in West Virginia
In West Virginia, 18.6% of auto body and collision shops have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Morgantown searches are not in that group. They are near 258 reviews and they ask every customer.
The website gap in West Virginia
42.4% of West Virginia auto body and collision shops list no website on their Google profile, more than the national 35.4%. Nationally, auto body and collision shops with a website have a median of 91 reviews against 21 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How West Virginia compares
Of the 51 states in our data, West Virginia ranks 44th for the number of auto body and collision shops, 36th for median review count, and 7th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| West Virginia | 264 | 46 | 42.4% |
| Alabama | 1,357 | 36 | 39.1% |
| Delaware | 233 | 60 | 32.2% |
| District of Columbia | 23 | 64 | 30.4% |
| Florida | 3,170 | 60 | 37.2% |
| Georgia | 3,015 | 56 | 37.5% |
| Kentucky | 943 | 48 | 36.8% |
| Maryland | 2,599 | 64 | 32.2% |
| Mississippi | 456 | 30 | 51.5% |
What to do first in West Virginia
- Put up a real website if you are in the 42.4% without one. Service pages, city pages for Huntington, Morgantown, Beckley, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 46-review shop past the West Virginia 75th percentile (106) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where West Virginia customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 46 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.