Blog
Short, useful posts for auto body and collision shops, published several times a week.
Few body shops list an email on Google. Drivers with dent photos have nowhere to send them
Only a small share of body shops show a public email on Google. Here is why that loses photo estimates and fleet work, and what to set up this week.
2026-10-25
The repair delay texts, word for word, for when parts or the insurer hold up the car
Delays turn happy customers into one-star reviews when nobody explains them. Exact texts for supplements, back-ordered parts and a new pickup date.
2026-10-22
Google is getting stricter about fake and bought reviews. What that means for a body shop
Google's review filters now remove batches of reviews and can flag a profile. The body shop habits that trigger it, and a review process that stays safe.
2026-10-19
Saturday is when drivers look at the dent. Does your Google profile say you are open?
Only a minority of body shops list Saturday hours on Google. What that number means for estimate traffic, and four things to change before this weekend.
2026-10-16
The review ask at key handoff, and the two texts after, word for word
The exact words for asking a collision customer for a Google review when you hand back the keys, plus two follow-up texts that get the review written.
2026-10-13
Google now summarizes your reviews in a sentence. What that means for a body shop
Google Maps has been rolling out AI summaries of what reviewers say. For a collision shop, what customers write now matters as much as the review count.
2026-10-10
Very few body shops hold a perfect rating. The habit that matters more is how you answer the bad ones
Perfect 5.0 ratings are rare in collision repair. What that number means for your shop, and the review reply routine to start using this week.
2026-10-07
The body shops with no website, and the review gap that comes with them
The benchmark report shows a wide review-count gap between collision shops with a website and shops without one. What is behind it and what to do this week.
2026-09-10
AI answers the insurance question before a driver ever reaches your shop
Assistants now explain shop choice, deductibles and rental coverage before a driver calls anyone. What that changes for a collision shop this quarter.
2026-09-04
A consolidator opened two miles from your shop. Now what?
What a Caliber or Gerber location two miles away actually takes from an independent body shop, what it cannot take, and the five moves that work.
2026-08-29
Try any marketing service free for 14 days.
Pick anything we do. We run it for your auto body shop for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.