Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 70,441 public Google Business Profile listings of auto body and collision shops across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Few body shops list an email on Google. Drivers with dent photos have nowhere to send them
- The repair delay texts, word for word, for when parts or the insurer hold up the car
- Google is getting stricter about fake and bought reviews. What that means for a body shop
- Saturday is when drivers look at the dent. Does your Google profile say you are open?
- The review ask at key handoff, and the two texts after, word for word
- Google now summarizes your reviews in a sentence. What that means for a body shop
- Very few body shops hold a perfect rating. The habit that matters more is how you answer the bad ones
- The body shops with no website, and the review gap that comes with them
Contact
Corrections, questions about the data, or press: text or call (385) 213-1580.